McDonalds Experience

Product

The product my group and I decided to chose was the "Big Mac". The concept a guy that comes in with his friends and looks over at a “girl” and gets excited while looking in her direction. The guy walks over to her and she turns around and the she ends up being a guy. The guy says something to him and grabs the big mac and takes a big bite.

Process 

First we had to come up with multiple ideas on what we wanted our commercial to be. We finally, as a group, decided to go with the Big Mac. After that, we figured out what exactly we wanted to achieve in the story and so that became writing our script. While we were writing our script we were also drawling out our storyboards with each scene that we wanted to do. Then came acting, but that part was pretty easy since we were able to have the people in our group be our actors. Then we had to scope out and call our local McDonalds to ask if we could film there. One of them said no, so we had to ask our next closest one and they ended up saying yes. The next couple days our group went over all the details like costumes and what time we would all be arriving and things like that. When we got there, my role ended up changing to the DP. We filmed for about 2 hours and we were able to have fun, but still be serious about the film that we were creating. We finished filming and the remainder of the days we helped our editors with ideas to make our commercial better.

Roles

My role was DP and along the way I learned that not every shot will be perfect, but the more you shoot different shots the more ways you can go back and edit later. In other words, it gave the editor more of a variety to use later. 

Professionally 

In our group, the most technical skills that we used was communication. We talked a lot and each and everyone was listened to and respected with the ideas that they had to make the film better. Project management wasn't our fault with being that our editor did not have the software at home, but came in everyday to work on it. Also, wasn't able to stay after one day because the sub went home early. 

Different 

What I would do differently would probably pick a new product to show and produce. The lighting and it being McDonalds wasn't what I was trying to achieve, but my group all wanted it and so I went with it. 

The Same

What I would do the same would be to collaborate more.

Objectives 

We all focused on what needed to be done with these. Lighting most definitely should and could have been better. Audio wise there was a lot of nat noise which that could have been fixed in order to have a better out play on our commercial. Editing was interesting because like I said before he was limited on the amount of time he could come in and approve this. I think we kinda rushed to get this done and if we really took our time we'd be able to make it look more professionally done. 

Conclusion 

I'm excited to work on other projects to better myself.